Trend Report | Chanel Sportswear? Wide of the mark..

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Chanel 2013.. Hit for 6…

Can I be frank? This just isn’t cricket. When I look at the picture above, all I think is, why is that pilot holding a cricket bat and where are his aviators? I never thought I’d see the day where Chanel would enter a fashion tussle with Grey Nicolls and Kookaburra in the field of white knitted vests, but they have, and I’m not sure why. Perhaps, with the success of the Chanel Little Black Jacket (, the fashion empire are looking to dominate all shades of the colour spectrum.

Why has Chanel chosen cricket? Cricket, in England at least, is considered to be a game of gentleman, sportsmanship and class. I will emphasise, it is ‘considered’ a game of gentleman, sportsmanship and class, whether it actually is or not is highly debatable (I’m looking at you Stuart Broad). But this is how the game is perceived and this is the image that Chanel are trying to market towards.

More peculiar is that this collection was shown off in Singapore. Now Singapore isn’t exactly the traditional home of Cricket. The list doesn’t go Lords, the MCG, Mumbai, then Singapore. Furthermore the collection was put together by German Karl Lagerfeld, who I’m guessing isn’t a cricket tragic.

I was going to finish the article by saying that, despite the silly idea, the clothing looked good. But it doesn’t really. Take away the bat, ball and pads and you might have something, but with all of those things added in, it looks like high end fashion designed for 9a.m on a Sunday morning. And unless they are pyjamas, I don’t want to wear anything else at 9a.m.


Be Guided by the Guild.

Sean Hyatt.

Accessories Contributor.

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